You bought a business. Now you need to find customers.
Now that you purchased your franchise and are in the thick of doing your business, you are realizing that some of the “directions” in your Franchise Owner’s Manual are a bit…vague.
From a business generation and branding perspective, you are encouraged to market your storefront or service locally to engage your community. Your franchise manual advises to join networking groups, the local Chamber of Commerce, get involved in the community, etc.
Joining the organization is the easy part. Connecting with the customers and referral partners you need to generate business requires dedication, attention and consistency of your marketing message over time.
How do you justify the dedication to networking when it takes time away from your running your franchise? The answer: You create a strategy and system to maximize the return from every meeting or engagement you attend.
Your Franchise Owner’s Manual doesn’t give you the tools to be an effective networker or how to customize your message to draw customers and referrals to you. I can fill that gap! Contact me, Tara Schmakel, about minimizing your frustration with unproductive networking encounters and optimizing your investment with referrals and referral partners.
When you become clear on your value proposition and can articulate it in a way that everyone “gets it” consistently, you move closer to the success your manual promised.